A/E/C Industry Media

Missed Media Opportunities in the A/E/C Industry

Spokane Convention Center: 334 W. Spokane Falls Blvd.

We would like to thank everyone who attended the A/E/C Industry Media event. We sincerely hope that you found it valuable.

With almost any new construction (buildings, roads, utilities), comes media attention.  It’s usually great news and presents opportunities for those associated with the building to gain recognition:  the city, the builder, the new occupants…the architect and his design team.  But more often than not, the architect and the design team fail to ensure they get a strong voice.  During this program, we hope to hear your perspective on:

  •  What is the best way to get media coverage (print & live TV coverage) and when? 
  • Are press releases effective?  What’s the best way to pitch a story?
  • What is the best way to get coverage in sector and trade publications?
  • What other areas of interest can attract media coverage (e.g. philanthropy, employees, etc.)?
  • What is the best use of photography or video on social media outlets?


Michelle Hege, MA, APR, DH Communications:

Michelle is a senior strategist with deep experience in developing communications and marketing programs to support key business objectives. She has lead countless communications and marketing initiatives in sectors including energy, government, tribal, health care, higher education and technology. A master facilitator, she helps clients through strategic planning, thought leadership campaigns, aligning goals to business strategy, brand and positioning work and marketing program development. She has consulted on complex mergers and acquisitions, controversial community issues, large-scale public health initiatives, global sales and marketing strategy and stakeholder engagement programs.

A committed community leader, Michelle is a board member at Greater Spokane Incorporated, an advisory board member for Gonzaga’s Hogan Entrepreneurial Leadership Program, a co-chair of the marketing and economic development work group for the Academic Health Science Center, a past chair of the American Heart Association’s Go Red for Women luncheon, a past president of the Spokane chapter of PRSA and has advised many other boards, elected leaders and non-profit leaders on a range of community initiatives and issues throughout her 20+ year career.

Kim Crompton, Spokane Journal of Business:

Kim Crompton has worked for the Spokane-based biweekly Journal of Business for 26 years, including the last five years as editor, and before that was a reporter with the Spokane Daily Chronicle and Spokesman-Review for 10 years, covering a variety of beats. He grew up in a newspaper-publishing family in Southern Idaho and received his journalism degree from the University of Idaho.  

Trinity Spencer, KREM 2:

Trinity Spencer joined KREM 2 in September of 2006 as the News Assignment Manager. She helps manage the day to day operations at KREM 2 News including long term news planning. Prior to working at KREM, Trinity attended  the University of Idaho and graduated with a degree in Visual Communications. Following graduation she went to work for FOX 28 and later KHQ .

Trinity was born and raised in Spokane and attended University High School. It was during high school Trinity found her passion for news.

Outside of the newsroom, Trinity can be found spending time with her family, including her husband Matt and their 3 young children. She enjoys spending time on Priest Lake during the summer months while counting down the days until Christmas.

Tony Roslund, Tony Roslund Photography + Motion:

Tony is a third-generation photographer and a nationally recognized member of the American Society of Media Photographers, and the Association of Independent Architectural Photographers. He has over 20 years of experience shooting architecture for designers, contractors, and architects across the country, including The New York Times, The Home Depot, Anthropologie, PEMCO Insurance, The Spokane Club, HDG, SCAFCO Corporation, and many others.

Tony has generated a national audience as both a photographer and educator through tutorials and workshops around the world. He is a regular contributor to social media driven media outlets in the photography community, helping to strengthen his brand and credibility as a photographer. His work has been published in online media outlets such as Retail Design Blog, Contemporist, Hospitality Design, and Housetrends.


Julie Humphreys:

Julie Humphreys is a longtime TV news anchor/reporter and radio host. She currently works for Second Harvest doing media and community/donor relations. Julie has extensive experience reporting/storytelling/messaging/marketing for a variety of mediums. She is also a freelance reporter/writer for several publications. Julie specializes in health reporting and enjoys being active and outdoors. She went to WSU and has a BA in Business Administration/marketing.  Julie is the proud mother of 2 adult daughters and the owner of “ too many animals”!

Questions? Contact Katie Fitzpatrick at or April Smith at

RSVP by Monday, November 9th guarantee your seat at this presentation.

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A/E/C Industry Media