Refreshing Your Firm's Brand

Please join us as we host local marketing and public relations firms with varying specialties to discuss when marketing and management should consider rebranding your organization. Our moderator, Stephanie Aden from AIA Spokane, will ask our local panelists:

• How often should your firm review its name and logo
• How to benchmark your organization’s image against your competition
• How to determine if your current logo is effective
• What to do to improve the communication of your firm’s brand image for stronger awareness and better positioning

Panelists to include:

• Linda Jones, Senior Art Director, Desautel Hege
• Jason Clerget, Managing Partner, Propaganda Creative
• CK Anderson, Principal and Creative Director, helveticka
• Rick Hosmer, Partner and Chief Marketing Officer, Klündt | Hosmer

MEETING SPONSOR - Mountain dog sign company
 

More about our panelists

• Linda Jones, Senior Art Director -- Linda is a veteran brand strategist and graphic designer who leads clients through the entire creative process to achieve their business goals. Linda regularly manages creative concept development while supporting campaign research, strategy and execution for DH’s diverse array of clients. Linda holds deep industry expertise in transit, public health, hospitals, higher education and across the private sector. Linda earned her bachelor’s degree in Graphic and Web Design from the University of Idaho and has been awarded for her work by organizations like the American Public Transit Association, American Advertising Federation, and Council for Advancement and Support of Education. Linda is the current president of the American Advertising Federation of Spokane and a dedicated marathon runner.

• Jason Clerget, Managing Partner, Propaganda Creative -- Jason is the managing partner and founder of Propaganda Creative, a local Spokane firm specializing in Web Design and Branding. As the managing partner Jason provides strategy, leadership and experience to the team with 11 years of marketing experience (as well as a little design from time to time). Jason has a bachelor degree in business administration with a major in marketing, and a minor statistics from Eastern Washington University. 
• CK Anderson, Principal & Creative Director, helveticka — With nearly 40 years of experience in all areas of graphic design, CK has provided brand consulting, strategic planning, creative concepting, and art direction for everything from a mom-and-pop startup to a $2 billion global technology powerhouse. He’s a member of the American Institute of Graphic Arts and the Society for Experiential Graphic Design, and was named Advertising Professional of the Year by the Spokane Advertising Federation in 2004. 

• Rick Hosmer, Partner & Chief Marketing Officer, Klündt | Hosmer -- As a designer, writer and marketing strategist with over 30 years of industry experience, Rick helps Klündt | Hosmer clients attract new customers, alleviate sales challenges and get ahead of their competition. He guides client brand strategy and marketing tactics, developing understandable brand images, clear messaging, strong visual communications and performance-based websites.

About our SPONSOR

Mountain Dog Sign Company is a locally owned custom sign manufacturer, named after the owners’ love of Bernese Mountain Dogs. With multiple designers, sign makers, and installers on-site in their Spokane Valley location, plus large flatbed printers, CNC, roll to roll printers,  plotters/cutters, and Braille signage capabilities, Mountain Dog works with clients to create innovative, functional products, while meeting ADA requirements and solving signage challenges. From individual logo and brand walls to signage for entire projects, Mountain Dog is a trusted partner. Plus, they have a really cool mascot.

 

Share this event