Spokane Convention Center, 334 W. Spokane Falls Blvd
Please join us as we host local marketing and public relations firms with varying specialties to discuss when marketing and management should consider rebranding your organization. Our moderator will ask our local panelists:
How often should your firm review its name and logo
How to benchmark your organization’s image against your competition
How to determine if your current logo is effective
What to do to improve the communication of your firm’s brand image for stronger awareness and better positioning
Panelists to include:
Christine Varela, Partner, Desautel Hege
Jason Clerget, Managing Partner, Propaganda Creative
CK Anderson, Principal and Creative Director, helveticka
Rick Hosmer, Partner and Chief Marketing Officer, Klündt | Hosmer
Christine Varela, Partner, Desautel Hege - A Partner at DH, Christine Varela is a senior strategist who had led organizational brand and rebrand processes, developed statewide public health campaigns to influence consumer behavior, and designed advocacy campaigns to shape public opinion on issues of importance in the Pacific Northwest. Christine brings a strategic perspective to her work, blending her keen understanding of business strategy with the latest research in social marketing, to build brands, raise awareness, shape opinions and move people to action. Christine graduated Magna Cum Laude from Gonzaga University with a Bachelor of Arts Degree in Public Relations and a minor in Political Science. She is also accredited in public relations (APR) through the Public Relations Society of America. She is the incoming President of the PRSA North Pacific District Board, she chairs the Public Policy Council for Greater Spokane Inc. and serves on the Spokane United Way Board.
Jason Clerget, Managing Partner, Propaganda Creative -- Jason is the managing partner and founder of Propaganda Creative, a local Spokane firm specializing in Web Design and Branding. As the managing partner Jason provides strategy, leadership and experience to the team with 11 years of marketing experience (as well as a little design from time to time). Jason has a bachelor degree in business administration with a major in marketing, and a minor statistics from Eastern Washington University.
CK Anderson, Principal & Creative Director, helveticka — With nearly 40 years of experience in all areas of graphic design, CK has provided brand consulting, strategic planning, creative concepting, and art direction for everything from a mom-and-pop startup to a $2 billion global technology powerhouse. He’s a member of the American Institute of Graphic Arts and the Society for Experiential Graphic Design, and was named Advertising Professional of the Year by the Spokane Advertising Federation in 2004.
Rick Hosmer, Partner & Chief Marketing Officer, Klündt | Hosmer -- As a designer, writer and marketing strategist with over 30 years of industry experience, Rick helps Klündt | Hosmer clients attract new customers, alleviate sales challenges and get ahead of their competition. He guides client brand strategy and marketing tactics, developing understandable brand images, clear messaging, strong visual communications and performance-based websites.