Learn from the pros!

Video & Your Marketing Plan: Making it Count

Spokane Convention Center - Room 111A - 334 W Spokane Falls Blvd, Spokane, WA 99201

We would like to thank everyone who attended the Learn from the pros! event. We sincerely hope that you found it valuable.

As mentioned in the presentation, here is some additional material for you to download and review at your leisure:

Statistics show that viewers absorb 95% of the message while watching a video. Video is the top-performing digital content on social media, driving more engagement than any other social posting optionVideos get 1200% more shares than text and images combined. That's because they can evoke strong emotions that encourage viewers to comment, like, and share. The better the content, the more interaction it receives.

Video and Your Marketing Plan: Making it Count - will explore what it takes to create a well-produced video to enhance your marketing strategy, create brand awareness and recognition, and establish credibility and authority within your marketplace. 

Join us on February 9 as our expert panel members share their secrets to visual storytelling, why it's essential in 2023, and how it can elevate our AEC firms to a higher level. Our panel will explore video applications related to:

  • Insights into your design and construction approach and process.
  • Exclusive content that sets you apart from the competition.
  • Creating a behind-the-scenes video to give an insider look into your firm and how you work.
  • Recruiting videos to entice potential new employees.
Panel members include:
  • Rob Culp, Little Fish Productions: The Owner of Little Fish Productions, Bob Culp, graduated in 2010 from Gonzaga with a degree in broadcasting and a passion for the power of video to transform organizations, communities, and the way people understand the world. For the past ten years, Little Fish Productions has been doing precisely that. We take a service-centered approach to video production, helping tell stories that elevate great organizations and doing great work. The construction industry has become one of our specialties, working with various contractors, engineers, architects, and professional organizations like AIA and DBIA. We've worked with those clients to produce everything from project highlights and case studies to recruiting and holiday videos. 
  • Don Hamilton, Hamilton Studio: Don does so many things well. It's hard to define his strengths. But he is, first and foremost, a craftsman. His complete knowledge of the craft, and his artistry in the areas of photography/cinematography, are renowned. Don's skill, imagination, and attention to detail give each project, regardless of budget, professional polish. Don studied theater at the Pacific Conservatory of the Performing Arts, transferring to UC Irvine to continue studying theater and lighting design. He burnished his photographic skills at the Art Center College of Design. "I aimed to be a strong theater person and a great photographer. After moving to the Northwest in 1980, Don continued as a still photographer for several years, then added filmmaking. "I am equally interested in both disciplines." At this point, I believe that I'm at the top of my game. It may sound strange, but I run Hamilton Studio - this incredible space - like a repertory theater company. We all have multiple disciplines - multiple skills. Artistic satisfaction keeps us all coming back week after week."
  • Megan Schuyler Kennedy, Rogue Heart Media:  Megan Schuyler Kennedy serves as creative director at Rogue Heart Media SPC and wonders how she's been making videos for 20 years. She and her team proudly serve community-minded organizations, local municipalities, and value-based businesses through creative nonfiction media production and social marketing services. Recent commercial projects have centered on recruiting talent, growing value awareness (independence, sustainability, philanthropy, partnership, etc.), and deepening essential conversations, including those around affordable housing and conservation efforts. In 2022, Rogue Heart furthered its commitment to sustainability and community impact by obtaining B Corp Certification and is currently celebrating 12 years in business.
  •  Amanda Muchmore Parker, Averson Creative: Amanda Muchmore Parker is currently director of brand media at Averson Creative, a Spokane-based agency dedicated to branding and brand storytelling for small businesses. Amanda's near-decade of experience in photography and videography allows her to connect with clients from a vast array of cultures, industries, personality types, and walks of life. Her love for creative storytelling and being behind the camera is only outmatched by her desire to know and form relationships with her clients. Amanda also owns Amanda Muchmore Media Company, which until 2023, was a business dedicated to wedding films and photography. Her experience in this industry contributes to her commitment to deliver videos to clients rooted in an authentic, cinematic, and story-focused perspective.


For non-members, we are offering refunds until Tuesday, February 7th. For more information, please get in touch with Terri McRae at


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Learn from the pros!