Events

November 2012 Presentation

Josh Miles and Taryn Erickson: Online Business Development Machine

The Lincoln Center, 1316 N. Lincoln, Spokane, WA 99201

We would like to thank everyone who attended the November 2012 Presentation event. We sincerely hope that you found it valuable.

wEBSITE EMERGENCY:
THE SECRETS TO CREATING AN ONLINE BUSINESS DEVELOPMENT MACHINE

Marketing professional services in today's world require a healthy online community. But what happens when your website, marketing materials, and social media presence aren't in full health?

Common marketing issues can easily masquerade as "website" problems. This session will help infuse your marketing strategy through your website, and develop tactics to build an online business development machine.

Participants will be able to:

  • Divert the most common website emergencies.
  • Develop and utilize marketing strategies via their website.
  • Move traffic via social media outlets.
  • Use marketing metrics to track online activity.

Through a series of three segments we will help your team diagnose, treat and fine-tune an online presence that not only supports your marketing efforts, but propels your firm forward. Attendees will participate in two dynamic breakout sessions, and a question-and-answer session at the end of the presentation.

Part One presents the most common website emergencies, why they are so prevalent, and diagnose the common causes.

  • What the most common website emergencies?
  • Explore the four levels of online engagement
  • Diagnose potential root problems with your website

Part Two of the presentation will focus on treatment plans and prescriptions for improving your online communities.

  • Define your online hub
  • Explore content marketing options
  • Learn secrets to fostering a blogging culture

Part Three will demonstrate how your firm can be progressive and preventative with your online community.

  • Learn by social media improves your search rankings
  • Know your numbers: what KPs to measure and communicate to your team
  • Discover ways to keep your internet marketing fresh

About Josh Miles and Taryn Erickson

Josh Miles is the president and founder of Miles Design, an award-winning design firm specializing in brand strategy, corporate identity, and website design for professional services firms. (http://www.milesdesign.com)

Taryn Erickson is a social media strategist and A/E/C marketing specialist in the professional services industry. She is the business development director for Trindera Engineering, an electrical consulting firm based in the northwest.


Questions? Kelli Crain at 509-624-1050 or kelli@msi-engineers.com

IMPORTANT: RSVPs for this special seminar must be received by Monday, November 5th.

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